Minimize the risk of negative consumer response and improve comprehension, persuasion and media plans for your TV and video ads with early, iterative creative assessment.
Understand how your pre-market video ads resonate with consumers in near real time. Survey-based creative assessment draws on a robust, geo-demographically balanced sample of over 500 respondents with quick turnarounds of 48-72 hours or less. Access complete data anytime via an intuitive dashboard that makes it easy to assess creative impact with benchmarks and target audience filters.
Take the guesswork out of emotional video advertising with pre-market creative assessment that measures emotional impact.
Pinpoint exactly how consumers feel about an ad, and drill down into specific demographics.
Maximize in-market effectiveness with emotional measurement at each stage of creative development.
Uncover blindspots or red flags in emotional response before launching a new creative.
Measure the risks and rewards of communicating purpose-driven messaging with Cultural Perception.
Cost-effectively test multiple creative variations at any stage in development — planning, storyboarding, animatic and near-final. Analyze detailed results for every creative in your campaign within days, not weeks.
Evaluate different lengths, music, voiceover, text, etc., to ultimately produce the most effective video ad.
Optimize your media plan based on audience-specific creative impact data.
Add custom questions to the syndicated survey to fit specific pre-testing research goals while ad results maintain comparability to industry, category, and brand-specific norms. Modify the survey sample based on behavioral, psychographic and demographic parameters to understand performance among highly targeted consumer segments.
The syndicated survey provides the most comparable data set — historically and competitively. Benchmark creative assessment results against any industry, category and brand-specific norm as well as events and ad trends.
Filter, sort and analyze results across benchmarks and consumer segments based on specific attributes, such as:
Uncover blindspots and creative flaws based on consumer response to better inform revisions, cut downs and media rotations.
Quantitative data can reveal adverse consumer reactions while qualitative insights provide specific feedback making it easy to diagnose and fix any issues before launch.
Second-by-second trace tracks viewer’s engagement levels and reveals any vulnerability in skippable ad environments to better inform cut downs.
Test different creative versions and lengths to better allocate ad spend and optimize campaign media budgets before going to market.
Leveraging the iSpot Pre-Market Creative Testing has now become standard practice for every new campaign we produce at Coldwell Banker as it not only provides us with valuable consumer insights about our advertising message and imagery before going to market, but it enables us to fine-tune our marketing strategy for optimal results.
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