Go Daddy Online Bookkeeping TV Spot, 'No Hassle'

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GoDaddy Online Bookkeeping eliminates the hassle of billing and makes tax preparation a breeze.

iSpot Review - July 8, 2015

GoDaddy has made a marked pivot away from the splashy sexualized creative that made waves in earlier Super Bowl commercials. The brand wants to compete as a legit option for small business owners and this TV commercial demonstrates just how far GoDaddy has come creatively.

To start, this ad is sixty seconds, and it's packed with testimonial and informational moments. The ad looks and feels like a traditional DRTV spot - one that you might see pitching you a fruit juicer in the late night hours.

The creative finish of the ad is high quality and it certainly isn't a DRTV spot, but through the lens of the small business owner target, this commercial is all about infotainment - information, delivered as a presentation to enlightened consumers as quickly and simply as possible.