Super Bowl Ad Center/2025
2025 Super Bowl Advertisers
MSC Cruises
MSC Cruises is making waves at Super Bowl LIX with its first-ever Big Game ad, marking a bold step to grow its presence in the U.S. market. The Geneva-based cruise line is set to unveil its newest ship in a 60-second spot featuring two yet-to-be-revealed celebrities and highlighting the brand’s fusion of European style and American comfort.
NFL
The National Football League (NFL) is teaming up once again with creative agency 72andSunny for Super Bowl LIX, continuing a partnership that has spotlighted inclusivity and authenticity since 2019. Past campaigns highlighted legends, rising stars, and groundbreaking moments—like flag football player Diana Flores in 2023, which helped push the sport to the 2028 Olympics. With NFL games expanding globally and reaching new markets like Madrid and Berlin, this year’s ad is expected to embrace football’s growing international presence.
Stella Artois
Stella Artois is making a stylish return for Super Bowl LIX with its fourth Big Game ad—and its first since 2019. Known for elegance and European flair, the Belgian lager aims to captivate audiences with a message that celebrates connection and timeless moments. Parent company Anheuser-Busch InBev continues its legacy of high-impact Super Bowl campaigns, though details of Stella’s 2025 spot remain private.
TurboTax
The Intuit-owned brand is extending its Super Bowl streak with its 12th consecutive Big Game spot—marking its first under new CMO Thomas Ranese. The brand plans to double down on expert-assisted tax filing with its “Now This Is Taxes” campaign, which launched on Christmas Day. Creative direction for their Super Bowl LIX spot remains under wraps, but it promises to build on the momentum of last year’s Quinta Brunson-led campaign.
Bosch
The 139-year-old German engineering giant, Bosch, is making its Super Bowl debut with a bold 30-second spot set to air during the fourth quarter. Partnered with Droga5 to spotlight its cutting-edge products and AI-powered innovations, the brand has yet to release specific details of the ad. However, Bosch promises to make a statement as it expands its U.S. presence.
Lay's
Lay’s is returning to the Super Bowl after a two-year break to introduce its long-awaited All Dressed chip flavor to U.S. audiences. Crafted by Highdive, the spot builds on Lay’s legacy of star-studded Super Bowl ads.
DoorDash
Following the success of its award-winning “DoorDash All the Ads” campaign, DoorDash gears up to deliver again at Super Bowl LIX. This year’s 30-second spot, developed by Wieden+Kennedy Portland, will showcase DashPass—the subscription service offering unlimited free delivery from thousands of restaurants, grocery stores, and retailers.
Mountain Dew
The PepsiCo brand is returning to the Super Bowl for the second year in a row, marking its seventh Big Game appearance. While details of the 2025 spot aren’t public, the brand teased a campaign encouraging friends to “have a damn good time” with a refreshing Mountain Dew. Last year’s ad featured Aubrey Plaza and Nick Offerman riding dragons and sipping Baja Blast. This year’s effort, created by Goodby, Silverstein & Partners, promises more surprises.
NerdWallet
NerdWalletwill make its Super Bowl debut with a 30-second third-quarter spot created by Interpublic Group’s Deutsch and media bought through IPG’s Mediahub. The ad aims to simplify financial advice and debunk the myth that it’s too time-consuming, increasing awareness of the brand’s product-recommendation services, according to VP of Brand Marketing Alison McCoy.This marks a shift in NerdWaller’s strategy, building on sports partnerships and its recent sponsorship of University of Colorado athlete Travis Hunter. The Super Bowl spot will kick off a broader campaign across multiple media platforms running through 2025.
Pringles
The Kellanova’s chip brand will make its eighth consecutive Super Bowl appearance with a 30-second spot set to air at the end of the second quarter. This marks the brand’s first collaboration with new creative agency FCB New York. The ad promises to deliver the humor fans expect from Pringles. Last year, Pringles’ Super Bowl ad featured Chris Pratt being cast as the brand’s mascot, Mr. P, in a movie-themed spot, “Mr. P.”
Totino's
Totino’s Pizza Rolls will make its Super Bowl debut in 2025, becoming the first frozen pizza brand to run a Big Game spot. Created by Dentsu Creative with media by IPG’s UM, the ad will run during Fox’s Feb. 9 broadcast, alongside Totino’s first Spanish-language spot, “Hang Time,” airing on Fox Deportes and Telemundo Deportes.Known as a go-to game-day snack, Totino’s saw success with its Pete Davidson-led ad that contributed to its second-highest sales month in 30 years during the 2024 football playoffs.
Reese's
Reese's return to the Super Bowl after last year's Caramel Big Cup ad became a viral sensation, earning critical acclaim and topping consumer rankings. Building on that momentum, this year’s 30-second spot—crafted by Erich & Kallman—promises to take things up a notch. Featuring Reese's signature wit and a few surprises, the ad is set to highlight the brand’s timeless peanut butter and chocolate combo with an indulgent twist.
Ritz Crackers
Ritz is making its Super Bowl debut with a bold move to refresh its 90-year-old brand. Known for its versatility as a snack, baking ingredient, and table staple, the spot will be produced by The Martin Agency and directed by Jake Szymanski (Funny or Die, Mike and Dave Need Wedding Dates). Parent company Mondel?z returns to the Big Game after Oreo’s 2024 ad, but details on the Ritz campaign are still under wraps.
Nerds
Nerds, the Ferrara-owned candy brand, is returning to Super Bowl 2025 for the second year in a row, building on the success of its Big Game debut in 2024. The 30-second spot, once again led by Digitas Chicago with media handled by iProspect, caps off a breakthrough year for the brand. Their first Super Bowl ad, featuring Irene Cara’s “Flashdance…What a Feeling” and a cameo from TikTok star Addison Rae, resonated strongly with consumers. Following its “Make the Rivalry Sweeter” campaign launched earlier this season, Nerds looks to keep momentum high heading into Super Bowl LIX.
GoDaddy
After an eight-year break, GoDaddy is returning to the Super Bowl with a fourth-quarter ad promoting its Airo AI platform for small businesses. The 30-second spot, produced by ProdCo and directed by Ian Pons Jewell, kicks off a yearlong U.S. marketing campaign sharing how Airo helps entrepreneurs launch and grow their businesses faster.
Hellmann's | Best Foods
Hellmann’s is returning to Super Bowl 2025 for its fifth consecutive Big Game appearance. The Unilever-owned mayonnaise brand, known for creatively promoting its product as a solution to food waste, has previously featured stars like Jon Hamm, Brie Larson, Amy Schumer, and Pete Davidson. While details of this year’s ad, crafted by VML, remain under lock and key, the brand promises a fresh take on how to “bring out the best” in game day dishes featuring a new mascot, Manny Mayo.
Taco Bell
After a three-year break, Taco Bell is making its Super Bowl return with a fan-focused campaign. CMO Taylor Montgomery teased an interactive effort, promising to give fans across America a chance to be part of the action. The chain installed “Live Más Drive-Thru Cams” at select locations, hinting that lucky customers could appear in the ad. Known for collaborations with stars like LeBron James and Doja Cat, the spot may also feature familiar faces from its celebrity roster.
Instacart
Instacart is entering the 2025 Super Bowl lineup with its first-ever Big Game ad, led by CMO Laura Jones and team, alongside agency partner TBWA\Chiat\Day. The move is part of Instacart’s expanded sports marketing strategy, which spans NFL, F1, WNBA, MLB, and more.
Tubi
Tubi is back following last year’s viral success with its clever “remote prank” that had viewers scrambling for their remotes. While the brand hasn’t shared details about this year’s ad, it’s sure to aim for another unforgettable Big Game moment.
Rocket Mortgage
Financial services company Rocket Cos. is making a bold return to Super Bowl 2025 with a fresh brand, compelling narrative, and a creative concept poised to rival Nike's iconic "Just Do It" campaign. With 11 Super Bowl ads under its belt, Rocket Cos.—led by CMO Jonathan Mildenhall and its new agency, Mirimar—aims to move beyond transactions this year by tapping into the American Dream and celebrating the diversity of communities.
Coffee-Mate
In preparation for their upcoming release of Coffee Mate Cold Foam, Coffee Mate marks their first Super Bowl debut since the brand’s inception in 1961. Partnering with creative agency Wieden+Kennedy and media agency GroupM, the brand is keeping the details of its ad under wraps. However, following its “For The Love of Coffee” creative platform and the recent three-part mini-series "Unbreak My Breakroom" starring rapper and actor Vince Staples, the ad is likely to follow a similar creative direction.
Coors Light
Returning for the third consecutive year after a 30-year hiatus, Molson Coors brings Coors Light back to Super Bowl LIX, keeping the momentum alive with its “Choose Chill” campaign. Following last year’s revival of the iconic Coors Light train, the brand promises a fresh take on chill for 2025. The 30-second spot will be part of a broader football-and-entertainment campaign, uniting fans and celebrating moments of relaxation on the Big Game stage.
Doritos
Doritos, the iconic frito-lay brand is set to make its 10th Super Bowl appearance in 2025 with the return of the legendary “Crash The Super Bowl” contest. This groundbreaking campaign, which redefined Big Game advertising from 2006 to 2016, invites fans to create their own Super Bowl ad. The winner will receive $1 million and an all-expenses-paid trip to Super Bowl 2025 in New Orleans.
Dove (Skin Care)
Dove, a Unilever brand, is bringing its “Girls in Sports” campaign back to the Super Bowl for the second year. Following last year’s body positivity ad “Hard Knocks,” from Ogilivy, this year’s ad aims to reinforce its commitment to empowering young women through its Body Confident Sport program.
Jeep
After sitting out during last year’s Big Game, Stellantis’ Jeep is revving up for a return to the Super Bowl. The brand aims to build on the success of its 2023 spot “Electric Boogie," created by Highdive and featuring animals dancing to the classic track. For 2025, Jeep is determined to deliver something “new, fresh, and exciting,” says Marissa Register, Stellantis’ head of global marketing.
Häagen-Dazs
For the first time in its 60-year history, Häagen-Dazs is joining the Super Bowl lineup with a national ad during Super Bowl LIX. The spot, led by new creative agency nice&frank, marks a bold step onto the Big Game stage for the iconic ice cream brand.
SKECHERS
For the 12th consecutive year, the footwear brand Skechers returns to the Super Bowl with a 30-second spot and a determined focus on innovation. Last Super Bowl, Skechers featured longtime spokesperson and former NFL quarterback, Tony Romo in “Mr. T in Skechers.” The first brand to publicly confirm an ad buy for Super Bowl 2025, Sketchers is set to launch a campaign that reflects its mantra as The Comfort Technology Company.
