Top 10 Spenders in TV Advertising this Week

Discover the 10 biggest spenders on TV over the past 7 days and take a peek into their strategies. Explore each brand’s estimated advertising spend, their number of commercial airings, find out more details about its highest performing campaign, and watch the ad. Want more? Use our spend data to identify valuable media buys across your competitive set, spot trends, and capitalize on opportunities in the marketplace. Learn more about our Real-time Media Measurement.

1
Progressive
$16,045,301
Est. TV Spend
6,206
National Airings
Sleepover
Top Campaign Spot
2
Burger King
$11,676,230
Est. TV Spend
4,024
National Airings
There's A New King and It's You
Top Campaign Spot
3
Rolex
$10,228,189
Est. TV Spend
49
National Airings
A Versatile Phenomenon
Top Campaign Spot
4
Tremfya (Ulcerative Colitis/Crohn's Disease)
$9,986,765
Est. TV Spend
2,277
National Airings
Relentless Weed
Top Campaign Spot
5
Zepbound
$8,214,202
Est. TV Spend
358
National Airings
Watch This: Head-to-Head
Top Campaign Spot
6
AT&T Wireless
$7,853,539
Est. TV Spend
816
National Airings
Ranger Ted
Top Campaign Spot
7
GEICO
$6,822,169
Est. TV Spend
576
National Airings
Always There for Azzi
Top Campaign Spot
8
Amazon
$6,379,511
Est. TV Spend
544
National Airings
Wild West: Train Robbery
Top Campaign Spot
9
Allstate
$6,171,733
Est. TV Spend
1,102
National Airings
Check First: Basketball
Top Campaign Spot
10
Rhapsido
$5,473,860
Est. TV Spend
338
National Airings
First Pill of Its Kind
Top Campaign Spot

Glossary Of Terms

National Airings
Ad occurrences; a single ad airing on a specific network at a specific time.
Est. National TV Spend
Est. National TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1000. It provides a foundation for doing an apples-to-apples comparison across all media units and advertisers.
Top Campaign
The Campaign that had the highest percent of estimated TV spend for the last 7 days.