Unified Measurement

There’s a Better Way to Measure Streaming & Linear TV Ad ROI

Audience migration between linear, VOD and streaming presents major challenges for brands aiming to reach the right audiences with their ads and measure ROI with speed and precision.

Unified Linear and Streaming Ad Measurement is the Answer

With iSpot, impressions are instantly captured when ads hit linear and CTV screens. Impressions are then mapped to the precise demographic makeup of the exposed audience and connected to subsequent conversions, such as web visits and sales. Results are displayed in real time via a comprehensive dashboard for advertisers to take quick action and drive ROAS.

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Get a Granular View of Cross-Screen TV Ad Performance in Real Time

With the iSpot dashboard or custom data feed, advertisers can track cross-screen TV ad activity – from reach and impressions to frequency and conversions – all in one, central place. Compare incremental reach across individual streaming publishers, and to linear TV.

Easily Uncover Incremental Reach

Instantly verify the incremental reach of CTV advertising and adjust spend to maximize performance.

Measure Cross-Platform Conversions

Understand impression conversion into business outcomes, such as web traffic and in-store visits.

Gain Holistic and Granular Insight

Drill into ad performance on linear TV and individual streaming publishers and platforms.

Insights Across 300+ Top Streaming Publishers and Platforms

The iSpot Difference

No more cobbling together reports to measure and optimize cross-platform TV ads. Take advantage of a first-to-market measurement solution built with the future of TV in mind. The shift toward streaming TV viewership isn't slowing down, so it is an imperative for bands to adopt unified measurement to more effectively:

Track Target Audience Performance

Filter results by age and gender demographics to monitor ad performance for TRPs.

Ensure Optimal Frequency Levels

Manage ad exposures across linear and CTV to maintain the right frequency before diminishing returns.

Make Data-Driven Decisions

Quickly and effectively allocate budgets across linear and individual streaming publishers and DSPs.

Optimize Campaigns to Drive Results

Maximize investments for optimal incremental reach and conversions across linear and streaming.

Introducing Person-Level, Cross-Screen TV Ad Measurement

The integration of household demographics along with panel-based, co-viewing measurement into iSpot’s Unified Measurement platform marks the first time brands can utilize person-level ad measurement to deeply analyze the impact of both linear and CTV investments in real time.

More granular age & gender buckets and flexibility in picking age ranges

Person-level audience measurement

Direct alignment with currency (TRPs, GRPs)

Powering the Next Generation of TV Ad Buying and Optimization

With the evolution of TV, advertisers are constantly seeking better ways to market to their target audiences. Apply insights gleaned from iSpot’s person-level cross-screen measurement to refine campaign strategy, planning and buying. On average, advertisers using Unified Measurement drive an additional 10% incremental reach with CTV advertising, with one brand achieving 22% more conversions with CTV advertising than through linear TV alone.