Super Bowl Video Advertising Report

A unified view of 2026 Super Bowl video ad performance—across creatives, audiences, and outcomes.

The Super Bowl is one of the rare, high-impact moments where advertising cuts through fragmentation—bringing together the largest unified audience in video advertising. Our Super Bowl LX Video Ad Report takes a unified look at ad performance across creative, audience, and outcomes, revealing how brands showed up, how viewers engaged, and which strategies delivered measurable impact.

Key trends across creative, audience, and outcomes highlighting Big Game performance patterns and what they signal beyond game day.

Linear and streaming viewership, unified to show how Super Bowl ads reached audiences across platforms.

Second-by-second ad and program viewership reveals when audiences peaked and shifted throughout the game.

Emotional performance and standout reactions to see how viewers felt and which ads resonated most.

A celebrity performance deep dive into how star power impacted attention and Likeability.

Full ad rankings, powered by Likeability, of every Super Bowl ad with insight into why each performed.