Streaming Verification
Are you getting the streaming media plan you paid for?
Avoid Excess Frequency, Wasted Spend and Limited Transparency in CTV Advertising
While ad investments and eyeballs shift to streaming, the complexity of the digital media landscape makes measuring ad effectiveness more difficult than ever. Advertisers lack transparency into true CTV reach. Streaming ads on turned-off TVs result in a $1 billion annual loss in ad revenue, highlighting the critical need for better streaming insights that legacy measurement fails to provide.
Overcome CTV Media Challenges
iSpot Streaming Verification helps brands reduce wasted CTV ad spend, reach target audiences more effectively, and avoid excessive ad frequency. Streaming Verification addresses these market challenges:
Verification
On-Target Delivery
Deduplication
Are They Really Still Watching?
Was Your Ad Delivered to Your Target Audience?
Are You Reaching Unique Audiences Through CTV Publishers?
Impression counts often include unverified impressions not seen by viewers when served through HDMI-attached devices to TVs that are off.
Understand whether your ad was delivered to your target audience with person-level granularity, including co-viewing.
Chances are, the same ads are streamed over and over across many publishers, resulting in viewer oversaturation and advertiser missed opportunity.
** Included in Unified Measurement**
Fine-Tune Ad Delivery And Boost Campaign Efficiency
Streaming Verification is the ultimate solution for streaming advertisers looking to fine-tune ad delivery. Get a holistic view of streaming advertising, bringing a broad range of performance metrics into a single dashboard to understand unique streaming audience reach, on-target delivery, and verified ad delivery.
Verification
Reduce ad waste by detecting unverified impressions logged from TVs that are off with CTV verification detection.
Deduplication
Assess ad effectiveness in reaching specific target groups using on-target rate, target impressions, co-view rate and streaming reach.
Informed Investments
Better negotiate and drive budget allocation towards publishers and devices with higher viewability.
Attribution Accuracy
Ensure impression accuracy important for MTA and MMM campaign insights.
Publishers Gain With True Audience and Quality Reinforcement
Publishers
Streaming Verification brings critical streaming ad performance metrics into a single dashboard within Unified Measurement, helping advertisers quickly measure true audience reach and on-target delivery.. Publishers gain clear visibility into the streaming metrics that help demonstrate audience reach with trusted and transparent data aiding advertisers in fine-tuning ad delivery.
Publishers with Streaming Measurement:
Demonstrate the breadth of audience reach to attract advertisers and drive premium inventory.
Showcase streaming’s unique reach over linear to drive demand and differentiation.
Capture additional viewers with co-viewing, enabling a measurement of the true audience consuming content.
In a single dashboard publishers can
- Quickly understand unique reach
- Gain transparency into their ecosystem to find and fix ghost impression hotspots
- Quickly eliminate waste by understanding if ads deliver to TVs that are off
Start your partnership with iSpot by contacting us
I think it really comes down to trust but verify, and that's really where the third-party measurement solution providers come in. There's that layer of trust and transparency. If you're tasked with unifying different disparate datasets from various publishers, it gets very challenging and problematic. Having a nice unified dashboard like iSpot, just makes that whole thing much easier.
”Sr. Director BD, Strategy & Ventures
Microsoft
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