T-Mobile One TV Spot, 'Daughter'

A girl comes home with an itchy head and, after a closer examination from her mother, discovers she has fees crawling in her hair. It turns out her brother also picked up some wily fees -- and taxes, too! They came from that family with the AT&T plan; they get fees every month. They ban the kids from spending time with the fee-ridden family again, but their daughter is heartbroken and fights back. She's in love! T-Mobile One ends surprise taxes and fees by including them in the price, and provides customers with four unlimited lines at $40 each per month.