Toyota Super Bowl 2022 TV Spot, 'Brothers' Featuring Brian McKeever, Robin McKeever [T1]
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The story of the McKeever brothers begins in childhood, when both would spend their days trudging along their snow-laded driveway, hoping to emulate the skiing superstars they idolized on TV. Whether they were racing on their bikes or navigating the mountainside, Brian would always look up to his older brother as a guide; when at age 19 he was diagnosed with Stargardt disease and learned he was gradually losing his eyesight, that characterization became more true than ever before. Though the sight of Robin just ahead leading him on became increasingly blurry, the duo's commitment and passion had never been more resolved. After countless hours of training, sweating and bonding, the brothers would go on to win 10 Paralympic medals together, with Robin acting as Brian's sighted guide. The McKeevers found their impossible, and Toyota encourages viewers during Super Bowl LVI to find theirs too.
- Published
- February 08, 2022
- Advertiser
- Toyota
- Tagline
- “Start Your Impossible”
- Songs
- None have been identified for this spot
- Mood
- Emotional
- Events & Venues
- 2022 Winter Olympics Feb 4, 2022 - Feb 20, 2022 at China , 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium , 2022 Winter Paralympics Mar 4, 2022 - Mar 13, 2022 at China
- Actors - Add
- Brian McKeever ... Athlete, Robin McKeever ... Athlete
- Characters
- Kids
- Agency
- Saatchi & Saatchi ... Creative Agency
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