Jordan TV Spot, 'Did You Always Know' Featuring Jayson Tatum

Boston Celtics forward Jayson Tatum walks past fans and photographers as a 23hr Sports interviewer asks if he always knew. Tatum faces the camera and turns into a vision of his younger, animated self bicycling to a stadium, bursting onto the court and weaving through larger players. The star on the rise catches the attention of newspapers and other youngsters who spot a private jet carrying Tatum playing himself in a videogame. With only a few seconds left on the clock the young Tatum leaps for the dunk, striking the iconic Michael Jordan "Jumpman" pose. Back to the current day, Tatum confirms "Yeah, I knew" and a close-up of the shoes hanging from his shoulder reveal the new Jordan Tatum 1 sneakers launching this April 2023.