Super Bowl Ad Center/2026
2026 Super Bowl Advertisers
Your hub for everything Super Bowl LX advertising. From Big Game regulars returning to the spotlight to first-time advertisers making their Super Bowl debut, this is where the full picture comes into focus. Find out who’s advertising, which agencies are behind the work, and the strategic plays behind the ads.
Genspark
AI startup Genspark is making a high-stakes Super Bowl debut with a 30-second spot scheduled to air twice—once during halftime and again in the fourth quarter. The campaign features actor Matthew Broderick, who humorously demonstrates how the platform’s AI-powered productivity tools can free workers from tedious tasks like spreadsheets and emails. Secured as a last-minute buy just before Christmas, the ad's script was actually generated by the Genspark platform itself to showcase its own capabilities.
Telemundo
Scoring big for Super Bowl LX with a 60-second spot scheduled to air in the high-profile slot immediately following Bad Bunny’s halftime performance, Telemundo’s creative stars actor and noted soccer enthusiast Owen Wilson, who is seen obsessively trying to learn Spanish to prepare for this summer’s World Cup. While a mystery celebrity enlists as Wilson's language coach in the full commercial, the campaign serves to ignite passion for the network’s Spanish-language coverage under the initiative "Tu Momento, Tu Jugada".
Paramount Pictures
Paramount Pictures is stepping back into the spotlight for the Big Game with a high-tension 60-second spot for Scream 7, which finds the legendary Ghostface targeting a new generation. The trailer features the return of franchise icon Neve Campbell as Sidney Prescott, alongside a massive ensemble cast including Courteney Cox, Matthew Lillard, and Isabel May. The returning advertiser Paramount is using the Super Bowl to announce exclusive early IMAX screenings. Under the direction of original series writer Kevin Williamson, the ad prominently features Ghostface's chilling "Hello Sidney" tagline to hook long-time fans.
Pokemon
The Pokémon Company International is celebrating its 30th anniversary by returning to the Super Bowl for the first time in a decade. While the specific ad length and quarter are still under wraps, the spot aims to honor three decades of its multigenerational fan base and will kick off a yearlong campaign. Fans can expect a creative celebration of the "Trainers" who have made the brand a pop culture icon since 1996, with Lego already teasing the spot on its official YouTube channel.
Anthropic
Anthropic is stepping into the Super Bowl spotlight for the first time as a new advertiser to challenge rival OpenAI. While the specific ad length and airing quarter remain unknown, the creative—developed by agency Mother—will focus on consumer uses for its Claude AI assistant. In a bold strategic move, the campaign is expected to take a direct "dig" at ChatGPT by criticizing the integration of ads within chatbots.
Amazon Echo
Amazon Alexa is making a splashy return to the Super Bowl for the first time since 2022. While the specific ad length and airing quarter remain under wraps, a teaser features actor Chris Hemsworth shouting for "Alexaaaa!" from beneath the waves. This campaign follows the virtual assistant's previous Big Game appearance where Scarlett Johansson and Colin Jost navigated the pitfalls of mind-reading technology.
Volkswagen
Shifting into high gear for Super Bowl LX, Volkswagen is returning to the Big Game after sitting out last year. This returning advertiser is tapping into 1990s nostalgia by reimagining its iconic "Drivers Wanted" campaign for a new generation. The 30-second spot, titled "The Great Invitation," is set to air during the third quarter and focuses on themes of individuality and curiosity. Produced by agency Johannes Leonardo and directed by Leigh Powis, the ad features a range of current U.S. models.
T-Mobile
T-Mobile is dialling up the nostalgia for its 13th consecutive Super Bowl appearance with a star-studded 60-second musical spot. Airing in the second quarter, the commercial features the Backstreet Boys alongside actor Druski performing a coordinated number about exclusive customer perks. This year’s creative shift moves away from last year’s satellite service focus to highlight the brand's Magenta Status rewards. As a seasoned returning advertiser, the carrier is leaning into the "I Want It That Way" energy to prove their connection really is built differently.
Comcast/XFINITY
Making its national Super Bowl debut with a cinematic 60-second spot, Xfinity reimagines the 1993 classic Jurassic Park. Airing as a new advertiser to the Big Game stage, the brand's "Jurassic Park Works" campaign features original cast members Sam Neill, Laura Dern, and Jeff Goldblum. The creative explores a "what if" scenario where the park’s power stays on thanks to a reliable Xfinity connection, keeping the dinosaurs—and Samuel L. Jackson’s IT department—under control. Under the tagline "Xfinity Imagine That," this debut proves that even a T-Rex is no match for high-speed internet.
Dunkin'
Dunkin’ is serving up another round of celebrity-fueled comedy for its fourth consecutive Super Bowl appearance in 2026. The 30-second spot features longtime superfan Ben Affleck reuniting with Jennifer Aniston, Matt LeBlanc, and Jason Alexander for a nostalgic and self-aware "cringe" trip. Created by Affleck’s agency, Artists Equity, the ad follows a viral teaser that premiered during the Grammys, showcasing a fictionalized 1995 network pilot pitch.
Ring
Amazon’s Ring makes its Super Bowl debut with Peacock in 2026 with a 30-second spot airing in the third quarter. Narrated by founder and chief inventor Jamie Siminoff, the emotional creative titled "Be A Hero In Your Neighborhood" focuses on Search Party for Dogs, a new AI-powered feature that coordinates neighborhood searches for lost pets. Directed by John Christopher Pina, the ad stars Siminoff and his own dog, Biscuit, as they demonstrate how community connection—rather than just hardware—can facilitate reunions for the 10 million dogs that go missing annually.
Hims
Building on the viral success of its debut, digital health platform Hims & Hers returns for the 2026 Super Bowl with a provocative 60-second spot titled "Rich People Live Longer". Narrated by rapper and actor Common, the commercial is scheduled for the fourth quarter and takes a stark look at the American "health gap" through surreal imagery of elite longevity treatments. Developed with creative studio Ways & Means, this returning advertiser uses the high-stakes stage to position its telehealth services as the antidote to a system where healthcare often feels like a luxury reserved for the wealthy.
Levi's
Levi’s is making a historic return to the Big Game stage, marking its first Super Bowl advertisement in over 20 years. The timing is impeccable as the legendary denim maker "comes home" to its namesake, Levi's Stadium in San Francisco, ensuring the brand receives a double dose of awareness as both the host and an advertiser. Specific details regarding the ad's quarter, length, or featured celebrities are unknown.
DraftKings
DraftKings is upping the ante for Super Bowl LIX, returning to the Big Game after 3 years. In a creative shift, the sportsbook is benching its usual roster for the debut of "Weekend Update" anchors Colin Jost and Michael Che as its new pitchmen. While the specific airing quarter and ad length are still being finalized, the in-house produced campaign is expected to bring the duo’s signature wit to the betting stage. This marks the brand's fourth overall appearance as a returning advertiser.
Base44
The AI-powered app-building platform Base44 is stepping onto the world's biggest stage for the first time with its inaugural Super Bowl LX campaign. Under the tagline “It’s App to You,” the creative highlights how users can build fully functioning applications in minutes using natural language. While specific details on the ad's length and exact airing quarter remain under wraps, this debut signals a massive milestone for the brand following its 2024 founding and recent acquisition by Wix.com.
Boehringer Ingelheim
Pharmaceutical giant Boehringer Ingelheim is making its high-stakes Super Bowl debut this year with an action-packed awareness spot. Starring Octavia Spencer and Sofía Vergara, the 30-second "Mission: SOS" commercial features the duo as undercover agents racing to detect early signs of kidney damage. This mission urges viewers to learn more about the uACR screening for kidney health with the critical message, "Don’t miss the signal".
Wegovy
Pharma giant Novo Nordisk is making its highly anticipated Super Bowl debut in 2026 with a star-studded campaign featuring DJ Khaled, Danny Trejo, Danielle Brooks, and Ana Gasteyer. The 45-second spot, which was edited down from a two-minute short film, features the celebrities in absurd scenarios involving an anthropomorphic cat named Mr. Wiggles.
Making a veteran return to Super Bowl LX with a high-impact presence including a national in-game spot and a pre-game feature for YouTube, Google is back. The tech giant has kept specific creative details for its 60-second national commercial hidden for now, but the campaign follows the success of last year's "Dream Job" ad which highlighted Gemini AI. Produced by Google's in-house team, the spot will build on its tradition of using the Big Game to make advanced technology feel both personal and practical.
Ro
For its very first Big Game, direct-to-patient healthcare company Ro is launching a national spot titled "Healthier on Ro". The 30-second commercial features tennis icon Serena Williams sharing her personal health journey, highlighting the diverse benefits of GLP-1 treatments beyond just weight loss—such as improved blood sugar and reduced joint pain. While the specific airing quarter for the 2026 broadcast is yet to be announced, the ad aims to destigmatize obesity care by focusing on overall vitality and clinical support. Developed by Ro's in-house team, the creative eschews flashy gimmicks for a grounded, authentic look at Williams’ experience with the platform.
Fanatics Sportsbook
With its first ever spot in the Big Game this year, Fanatics Sportsbook is debuting with "Bet on Kendall." Produced by the brand’s new joint venture with OBB Media, Fanatics Studios, the stylish 30-second halftime spot serves as a polished "redemption" for Kendall Jenner, who playfully pokes fun at her own dating history and the infamous "Kardashian Curse" to the delight of viral audiences. This first-time Super Bowl advertiser successfully trades political blunders for self-aware punchlines under the tagline "Bet on Kendall."
Meta
In a high-energy debut for the brand, Oakley Meta is hitting the Super Bowl stage with a pair of 30-second placements airing in the first and third quarters. The "Athletic Intelligence Is Here" campaign features a powerhouse ensemble including legendary director Spike Lee, streamer iShowSpeed, former NFL star Marshawn Lynch, and Olympians Sky Brown, Kate Courtney, and Sunny Choi, showcasing their new Performance AI Glasses through visceral, fast-paced action soundtracked by Travis Scott’s “HYAENA.” While Meta returns to the Big Game after last year’s Ray-Ban spot, this marks Oakley’s first-ever Super Bowl commercial, positioning the $500 smart glasses as essential gear for elite athletes. The creative, developed by Mother Los Angeles, leans into the voice-activated tagline "Hey Meta, record this" to demonstrate real-time capturing in high-pressure sports moments.
NFL
The NFL continues its long-standing tradition as a returning advertiser, partnering once again with agency 72andSunny for Super Bowl LX. The league's strategy includes a major brand spot and a 30-second cause-related ad. This year’s cause spot features a heartwarming rendition of Fred Rogers’ "You Are Special," performed by NFL players alongside children. While specific airing quarters for these spots are still unknown the campaign is expected to lean into the league's growing international presence.
State Farm
Insurance giant State Farm is returning to the Big Game with a star-studded 60-second spot airing in the first quarter with creative agency The Marketing Arm. The hilarious campaign, titled "Stop Livin' on a Prayer," features comedic heavyweights Keegan-Michael Key and Danny McBride as bumbling agents from the fictional "Halfway There Insurance". While Hailee Steinfeld looks on in confusion, the duo performs a chaotic rendition of Bon Jovi’s classic "Livin' on a Prayer" alongside the girl group KATSEYE, only to reveal their "coverage" leaves customers halfway to nowhere. This returning advertiser also treats eagle-eyed fans to a cameo by the iconic Jake from State Farm.
Wix.com
Wix is back for the Big Game for the first time since 2019 to showcase its new AI-powered flagship platform, Wix Harmony. The national commercial is scheduled to air during the first half of the game and highlights a hybrid creative process where AI acts as a collaborator rather than a replacement for human intuition. The spot follows a business owner using "vibe coding" to transform an initial idea into a professional online presence, emphasizing that humans stay in charge of the creative vision.
Toyota
Toyota is saying "game on" as one of the few automakers appearing in the 2026 Big Game with its heartfelt 30-second spot, "Superhero Belt." Created by Saatchi & Saatchi, this returning veteran’s commercial celebrates 30 years of the RAV4 by following a multigenerational journey between a grandfather and grandson. The auto company uses its airtime to highlight the redesigned 2026 RAV4 with the poignant tagline, “people are the destination.”
Rocket Mortgage
Rocket Mortgage is doubling down on its "Own the Dream" platform for its 12th Super Bowl appearance, this time bringing along its new acquisition, Redfin, for a joint big game debut. The upcoming 60-second spot, set to air during Super Bowl LX, will shift the focus from simple transactions to the emotional journey of finding and owning a home. While the specific quarter and featured celebrities are unknown, the campaign is a direct continuation of the 2025 narrative that celebrated community and the American Dream.
Cadillac F1
Buckle up for a high-speed reveal as Cadillac uses the Super Bowl stage to unveil the official showing of its first-ever Formula 1 car. Though the specific quarter and ad length are still under wraps, the spot will introduce the world to the 2026 colors of the American outfit as it prepares to become the sport's 11th team. This ambitious campaign features world-class drivers Valtteri Bottas and Sergio Perez, marking a massive moment for the brand's global racing identity.
Blue Square Alliance Against Hate
Returning for its second consecutive year, the Blue Square Alliance Against Hate (formerly the Foundation to Combat Antisemitism) is bringing a message of unity to the Big Game. This year’s campaign features the unexpected pairing of superstars Tom Brady and Snoop Dogg in a spot titled "No Reason to Hate". Using the tagline "Stand Up to All Hate," the ad humorously deconstructs the "stupid" reasons people find to hate one another to spark a movement of empathy. While specific airtime details for 2025 are still emerging, the group continues its tradition of high-impact advocacy alongside creative partners VML and Mindshare.
Squarespace
Squarespace is returning to the Big Game for the 12th year with a 30-second spot scheduled to air between the first and second quarters. This year’s campaign promises a cinematic, human-driven story that emphasizes a clear call to action for entrepreneurs. A moody, greyscale teaser image featuring a house on a rocky island hints at the "deeply human" creative direction to come.
OpenAI
As the AI arms race heats up, OpenAI is returning to the Super Bowl stage for the second consecutive year with a 60-second spot. While specific celebrity cameos and the exact airing quarter for the 2026 game are unknown, the campaign follows last year’s "The Intelligence Age" debut, which used a minimalist pointillist style to frame AI alongside humanity’s greatest inventions. The upcoming ad is expected to shift toward a more relatable narrative, highlighting the everyday utility of ChatGPT to build mainstream trust.
Michelob
Michelob Ultra is taking its competitive spirit to the world stage, returning for its 21st Super Bowl appearance with a commercial that serves as a launchpad for its Team USA sponsorship at the 2026 Winter Olympics. While the specific quarter for the upcoming LX spot remains under wraps, this year's creative features Team USA stars like hockey’s Brady and Matthew Tkachuk as they prepare for the Milan Cortina Games. The beer brand will also use the Big Game to debut new Olympic-branded packaging designed to rally fans behind the home team.
Budweiser
Anheuser-Busch is reclaiming its throne as the top advertiser for Super Bowl LX, securing a massive 2.5 minutes of airtime to showcase Budweiser, Bud Light, and Michelob Ultra. Returning veteran Budweiser will celebrate its 150th anniversary and America’s 250th birthday with an empowering, heartfelt spot titled “Made of America” that honors its cultural legacy. While the specific quarter is unknown, the commercial will anchor a larger campaign featuring a limited-edition Heritage Can Series for fans. This "made of America" tribute marks a more serious tone for the king of beers as it joins its sister brands to kick off a historic year of sports and celebrations.
Bud Light
Anheuser-Busch brand, Bud Light, is resurfacing at the Big Game to showcase its signature humor and "willingness to do anything" for a cold one. While the specific airing quarter is still unknown, the creative will center on a universal fixture of game day—the keg—and features a star-studded lineup including celebrity partner Post Malone. As the official beer sponsor of the NFL for over two decades, this veteran advertiser's appearance is part of a larger push that includes a sponsored concert and presence across streaming and Spanish-language broadcasts.
Uber Eats
Uber Eats is back for its fifth consecutive Super Bowl appearance with a star-studded, 60-second spot airing in the second quarter. Created in partnership with Special Group U.S., the "A Century of Cravings" campaign features Matthew McConaughey humorously exploring a conspiracy theory that football was invented just to make fans hungry. The celebrity-packed ad also includes appearances by Martha Stewart, Charli XCX, Kevin Bacon, Greta Gerwig, and Sean Evans. Driven by the tagline "When Football Makes You Hungry, Order Uber Eats," the commercial builds on the brand's tradition of using high-profile stars to celebrate the connection between the game and food.
Instacart
Building on its successful debut last year, Instacart is returning to the Super Bowl for its second consecutive appearance with a new campaign focused on the expertise and care behind its grocery delivery. For Super Bowl 2026, the brand is collaborating with agencies BBDO, McCann, and its internal studio, Local Produce, to highlight its commitment to getting orders right. While the ad length and specific quarter for the spot have not yet been shared, the brand aims to repeat the massive traffic spike and user growth it saw during the previous Big Game. Last year’s “We’re Here” campaign featured iconic mascots like the Kool-Aid Man and Pillsbury Doughboy.
He Gets Us
Returning for its fourth consecutive year, the “He Gets Us” campaign will air a 60-second commercial during the second half of Super Bowl LX. Led by the nonprofit Come Near and agency Lerma/, this year’s creative marks a strategic shift toward a new brand platform titled “Loaded Words,” focusing on personal pressures rather than social flashpoints. In a first for the campaign, production house Prettybird and director Salomon Ligthelm shot the work on film to evoke a more cinematic and "human" feel.. This appearance is part of a broader 2026 push that will also see the campaign featured during the World Cup.
TurboTax
TurboTax has confirmed it will return with a national broadcast spot for Super Bowl LX for the 13th time. While specific creative details for the game-day ad have not been revealed, the Intuit-owned brand is doubling down on its “Now This Is Taxes” platform, which targets Gen Z and millennial audiences with "done-for-you" tax filing services. The campaign, developed in partnership with agencies R/GA and Wieden+Kennedy, features high-energy covers of classic hits by artists like Ravyn Lenae and Toro y Moi to modernize the tax experience.
Lay's
Lay’s is ready to satisfy cravings as it returns to the Super Bowl stage after a two-year hiatus, introducing its All Dressed chip flavor to U.S. audiences. While airtime details for the 2026 game remain under wraps, the brand is working with agency Highdive to craft another star-studded production. This returning favorite follows a legacy of impactful Big Game spots, most recently seen with their "Little Farmer" campaign.
Poppi
Making its return for a third consecutive year, Poppi is officially confirmed to air a 30-second commercial during Super Bowl LX. This appearance marks a major milestone as the prebiotic soda brand’s first Big Game spot since being acquired by PepsiCo. For this 2026 campaign, the brand has selected agency Mirimar to lead the creative direction. Official celebrity talent and the specific airing quarter are still top secret.
Pepsi Zero Sugar
PepsiCo is officially doubling down on its "zero sugar" push, confirming that Pepsi Zero Sugar will return to the spotlight for the Big Game. While specific creative details and celebrities remain under wraps, the brand's 30-second spot and third Super Bowl appearance in the last five years, will likely build on the momentum of the brand's recent high-profile Gladiator-themed kickoff collaborations.
Pringles
Securing a 30-second spot scheduled to air during the third quarter, Pringles is officially heading back to the Big Game for its ninth consecutive year. This 2026 campaign will be the first developed with the brand's new agency of record, BBDO New York. The commercial is set to lean into the brand’s fresh creative direction, “Once You Pop, The Pop Don’t Stop,” signaling a high-energy approach for the snack giant.
Salesforce
Salesforce is looking to shake up the Big Game in 2026 by potentially handing the creative reins of its Super Bowl LX spot to YouTube megastar MrBeast. The brand is returning to the Super Bowl stage to pivot its messaging toward Agentforce, its new suite of "AI agents." This unconventional collaboration follows Salesforce's 2025 appearance, which featured stars Matthew McConaughey and Woody Harrelson under the tagline "What AI Was Meant to Be".
Bosch Home
??Building on the success of its 2025 debut, German engineering giant Bosch is returning for its second consecutive Super Bowl appearance with a second-quarter spot led by agency Droga5. The 139-year-old brand will continue its popular “Like a Bosch” campaign, this time promising a fresh chapter that leans heavily into humor and features a new, surprise celebrity face. While the exact tagline and ad length haven't been finalized, the commercial aims to further raise the brand's consumer profile in the U.S. across its appliance and tool divisions.
Dove (Skin Care)
Dove is set to air a "joyful" 30-second spot during the second quarter of Super Bowl LX. Returning for its third consecutive appearance, the commercial, developed by agency Ogilvy, continues the brand’s "Keep Her Confident" mission to stop young girls from dropping out of sports due to low self-esteem. To build momentum, the campaign features longtime partner and creator Kylie Kelce, alongside an expanded "Body Confident Sport Collective" of athletes and mentors. While the specific 2026 tagline remains under wraps, the ad follows the success of last year's emotional "These Legs" film, which used a cover of "Born to Run" to highlight that one in two girls quits sports by age 14.
Liquid I.V.
Making its highly anticipated Super Bowl debut, Liquid I.V. is set to deliver a "wake-up call" to America with a spot airing in the first half of the game. While the specific creative content remains under wraps, the brand will champion the message that “real hydration isn’t a gimmick, it’s a game-changer.” This first-ever Big Game appearance follows a major 2024 rebrand and serves as a prime-time platform to position hydration as an essential lifestyle "game-winning play."
Hellmann's | Best Foods
Hellmann’s is officially back for its sixth Super Bowl appearance, securing a 30-second spot to showcase its status as the "essential game day ingredient". While specific celebrity stars for 2026 have not yet been named, the Unilever-owned brand promises to "re-imagine a mealtime moment" with the same unexpected humor seen in its previous viral campaigns. This return follows a highly successful 2025 appearance that reunited When Harry Met Sally stars Meg Ryan and Billy Crystal for a nostalgic recreation of their iconic diner scene.
Homes.com
Real estate giant Homes.com is returning to the Super Bowl for its third straight year, securing national ad time for the Big Game. The CoStar Group-owned brand previously dominated the screen with two 30-second spots in 2025, airing in the first and third quarters. Those "irreverent" commercials, directed by Taika Waititi and produced by agency RPA, featured returning stars Dan Levy and Heidi Gardner alongside a legendary cameo by Morgan Freeman.
Ritz Crackers
The iconic snack brand, RITZ, is confirmed to air a 30-second advertisement during the third quarter for its second consecutive trip to the Big Game. Owned by Mondel?z International, RITZ has tapped The Martin Agency and director Dan Opsal to lead the creative, which aims to build on the momentum of the "RITZ Salty Club" campaign introduced in 2025. While official celebrity cameos haven't been announced yet, the commercial is the centerpiece of a massive multichannel effort that includes the launch of limited-edition football-shaped crackers.
WeatherTech
WeatherTech is solidifying its veteran status by returning for its 14th Super Bowl appearance in the last 13 years. Longtime agency of record Pinnacle will once again handle the creative duties for the automotive and home accessories brand. While the specific airing quarter and ad length for the 2026 spot have not yet been disclosed, the brand is coming off the success of its 2025 "Whatever Comes Your Way" campaign.
Nerds
Building on back-to-back viral successes, Ferrara Candy is officially returning to the Big Game for a third consecutive year with its hit brand, Nerds. While the specific quarter and length for the 2026 commercial have not yet been confirmed, the company has promised a "bigger and bolder" creative concept that aims to top its previous appearances. The new campaign is set to feature fresh talent, following in the footsteps of past celebrity collaborators like country star Shaboozey and TikTok sensation Addison Rae.
Manscaped
Men’s grooming brand Manscaped is airing its first-ever national Super Bowl commercial during Super Bowl LX. Partnering with agency Quality Meats, the brand aims to showcase its full-body "mancare" evolution beyond its signature below-the-belt tools. While the specific tagline and airing time are still being finalized, the spot is expected to maintain the company’s signature irreverent and tongue-in-cheek humor.
Novartis
Pharmaceutical giant Novartis is returning to the Big Game in 2026 as the first pharma brand to commit to Super Bowl LX after making its impactful debut last year. To lead the creative for its second appearance, the company has tapped Publicis’ agency Fallon. While the specific campaign theme and celebrity talent remain unknown, the brand is expected to continue its focus on emotionally charged, unbranded health awareness. This move coincides with Novartis becoming the NFL's first-ever corporate pharmaceutical partner.
Grubhub
Grubhub is stepping onto the national stage for the first time with its inaugural Super Bowl commercial in 2026. This debut follows the brand's acquisition by Marc Lore’s Wonder Group and serves as a definitive signal of a major brand refocus within the delivery category. The specific airing quarter, ad length, and celebrity talent remain secret.
Liquid Death
Returning for its second Super Bowl appearance, beverage brand Liquid Death has secured a national ad slot, set to air during the first half of Super Bowl LX .While the brand’s 2026 creative details and tagline remain under wraps, the startup’s in-house team and Death Machine production arm are once again behind the project.
Kinder
Making its high-profile Big Game debut, Kinder Bueno is officially set to air its first-ever national Super Bowl commercial. Parent company Ferrero Group has confirmed that the spot will be a floating ad, though the specific quarter and creative details have not been announced. Agency Anomaly will lead the creative for the campaign.
Svedka
In a historic move for the spirits category, Svedka Vodka will make its Super Bowl debut in 2026 with a 30-second spot airing just after halftime. This first-ever national Big Game appearance for parent company Sazerac marks the first time in over 30 years that a vodka brand has aired a national ad during the tentpole. The AI-assisted commercial stars the brand's iconic Fembot mascot, revived after a 12-year hiatus, alongside a new sidekick, BroBot, as they learn human-inspired dance moves. This bold "man and machine" collaboration was conceptualized in-house and produced alongside AI agency Silverside to reintroduce the brand to a new generation of consumers.
