Super Bowl Ad Center/2026

2026 Super Bowl Commercials

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Super Bowl commercials compete for attention on the biggest stage in advertising. This page brings every Super Bowl LX spot together in one place, giving you a complete view of how ads unfold during the Big Game. Explore Super Bowl ad creatives in chronological order, with topline performance data and insights into creative effectiveness, including Likeability and emotional resonance. Use this page as a play-by-play of ads that aired leading up to—and during—the Super Bowl. Click into any ad to dive deeper into detailed performance metrics.

    4th Quarter Commercials

    Peacock TV: The Traitors Peacock TV: The Traitors
    Hims: Rich People Live Longer Hims: Rich People Live Longer
    He Gets Us: Is There More to Life Than More? He Gets Us: Is There More to Life Than More?
    Base44: It's App to You Base44: It's App to You
    ai.com: Get Your Handle Now ai.com: Get Your Handle Now
    Wegovy: A New Way Wegovy: A New Way
    NBC: No Title NBC: No Title
    Hellmann's | Best Foods: Meal Diamond Hellmann's | Best Foods: Meal Diamond
    Red Bull: Dog Date Red Bull: Dog Date
    Cadillac F1: The Mission Begins Cadillac F1: The Mission Begins
    Salesforce: The Vault Salesforce: The Vault
    Lay's: The Lay's Challenge Lay's: The Lay's Challenge
    Amazon Echo: Chris Hemsworth Thinks Alexa+ Is Scary Good Amazon Echo: Chris Hemsworth Thinks Alexa+ Is Scary Good

    3rd Quarter Commercials

    Peacock TV: The 'Burbs Peacock TV: The 'Burbs
    NBC: Chicago Crossover Event NBC: Chicago Crossover Event
    Ritz Crackers: Ritz Island Ritz Crackers: Ritz Island
    Comcast/XFINITY: Jurassic Park... Works Comcast/XFINITY: Jurassic Park... Works
    Budweiser: American Icons Budweiser: American Icons
    Ring: Be a Hero in Your Neighborhood Ring: Be a Hero in Your Neighborhood
    Pringles: Pringleleo Pringles: Pringleleo
    Peacock TV: Wicked: For Good Peacock TV: Wicked: For Good
    Volkswagen: The Great Invitation: Drivers Wanted [T1] Volkswagen: The Great Invitation: Drivers Wanted [T1]
    Poppi: Vibes Thing Poppi: Vibes Thing
    Pokemon: What's Your Favorite? Pokemon: What's Your Favorite?
    Google: New Home Google: New Home
    Grubhub: The Feest Grubhub: The Feest
    Novartis: Relax Your Tight End Novartis: Relax Your Tight End
    NFL: You Are Special NFL: You Are Special

    Halftime Commercials

    Peacock TV: Peacock Is Universal Peacock TV: Peacock Is Universal
    Telemundo: FIFA World Cup 2026: Owen Speaks Fútbol Telemundo: FIFA World Cup 2026: Owen Speaks Fútbol
    Meta: Athletic Intelligence Is Here: Part Two Meta: Athletic Intelligence Is Here: Part Two
    Genspark: You Take Monday Off! Genspark: You Take Monday Off!
    Boehringer Ingelheim: Mission: Detect the SOS Boehringer Ingelheim: Mission: Detect the SOS
    Svedka: Shake Your Bots Off Svedka: Shake Your Bots Off
    Apple Music: Thank You for Watching the Super Bowl LX Halftime Show Apple Music: Thank You for Watching the Super Bowl LX Halftime Show
    NFL: Belief Is a Superpower NFL: Belief Is a Superpower
    NBC: Risks NBC: Risks
    Fanatics Sportsbook: Bet on Kendall Fanatics Sportsbook: Bet on Kendall
    Toyota: Superhero Belt [T1] Toyota: Superhero Belt [T1]
    NBC: Betting on Myself NBC: Betting on Myself
    MAHA Alliance: Eat Real Food MAHA Alliance: Eat Real Food
    Bud Light: Keg Bud Light: Keg

    2nd Quarter Commercials

    Kinder: Yes Bueno Kinder: Yes Bueno
    Coinbase: Everybody Coinbase: Everybody
    Dunkin': Good Will Dunkin Dunkin': Good Will Dunkin
    Peacock TV: Ted Peacock TV: Ted
    Universal Orlando Resort: Little Man Universal Orlando Resort: Little Man
    Amazon MGM Studios: Project Hail Mary Super Bowl 2026 Amazon MGM Studios: Project Hail Mary Super Bowl 2026
    TurboTax: The Expert TurboTax: The Expert
    NBC: Give 'Em the Bird NBC: Give 'Em the Bird
    NBC: USA vs. World NBC: USA vs. World
    Liquid I.V.: Take a Look Liquid I.V.: Take a Look
    Bosch Home: Just a Guy Bosch Home: Just a Guy
    Uber Eats: Hungry for the Truth Uber Eats: Hungry for the Truth
    Nerds: Best Buds Nerds: Best Buds
    Universal Pictures: The Super Mario Galaxy Movie Super Bowl 2026 Universal Pictures: The Super Mario Galaxy Movie Super Bowl 2026
    Levi's: Behind Every Original Levi's: Behind Every Original
    Dove (Skin Care): This Game Is Ours Dove (Skin Care): This Game Is Ours
    Rocket Mortgage: America Needs Neighbors Like You Rocket Mortgage: America Needs Neighbors Like You
    T-Mobile: Tell Me Why T-Mobile: Tell Me Why
    Apple Music: Super Bowl LX Halftime Show Apple Music: Super Bowl LX Halftime Show
    NBC: On the Line NBC: On the Line
    Blue Square Alliance Against Hate: Sticky Note Blue Square Alliance Against Hate: Sticky Note
    WeatherTech: Big Day, Bigger Savings: Tada WeatherTech: Big Day, Bigger Savings: Tada
    Pepsi Zero Sugar: The Choice Pepsi Zero Sugar: The Choice
    Microsoft Copilot: NFL: Turn Raw Data Into Insights Microsoft Copilot: NFL: Turn Raw Data Into Insights

    1st Quarter Commercials

    NBC: Whole New Game NBC: Whole New Game
    Universal Pictures: Minions & Monsters Super Bowl 2026 Universal Pictures: Minions & Monsters Super Bowl 2026
    Squarespace: Unavailable Squarespace: Unavailable
    Meta: Athletic Intelligence Is Here: Part One Meta: Athletic Intelligence Is Here: Part One
    Lay's: Last Harvest Lay's: Last Harvest
    NBC: Actions Meet Consequences NBC: Actions Meet Consequences
    Anthropic: Can I Get a Six Pack Quickly? Anthropic: Can I Get a Six Pack Quickly?
    Liquid Death: Exploding Heads Liquid Death: Exploding Heads
    Netflix: The Adventures of Cliff Booth Super Bowl 2026 Netflix: The Adventures of Cliff Booth Super Bowl 2026
    OpenAI: You Can Just Build Things OpenAI: You Can Just Build Things
    Wix.com: The New Way To Create Wix.com: The New Way To Create
    Ro: Healthier on Ro Ro: Healthier on Ro
    Homes.com: Places You Can't Homes.com: Places You Can't
    Michelob: Olympics: The Instructor Michelob: Olympics: The Instructor
    Instacart: Bananas Instacart: Bananas
    Lucasfilm: The Mandalorian and Grogu Super Bowl 2026 Lucasfilm: The Mandalorian and Grogu Super Bowl 2026
    Toyota: Where the Dream Began [T1] Toyota: Where the Dream Began [T1]
    DraftKings: Live Ad DraftKings: Live Ad
    State Farm: Stop Livin' on a Prayer State Farm: Stop Livin' on a Prayer
    NBC: Gold Is On the Line NBC: Gold Is On the Line

    Pre-Game Commercials

    DraftKings: Recipe for Great Football DraftKings: Recipe for Great Football
    Universal Pictures: Disclosure Day Super Bowl 2026 Universal Pictures: Disclosure Day Super Bowl 2026
    NFL: 2028 Los Angeles Olympic Games: Flag Football NFL: 2028 Los Angeles Olympic Games: Flag Football
    DraftKings: Unlikely Super Bowl Matchup DraftKings: Unlikely Super Bowl Matchup
    Invest America: Dear America Invest America: Dear America
    SKECHERS: Step In: Pool Boy SKECHERS: Step In: Pool Boy
    TurboTax: The Expert: To Be Continued TurboTax: The Expert: To Be Continued
    Paramount Pictures: Scream 7 Super Bowl 2026 Paramount Pictures: Scream 7 Super Bowl 2026
    FanDuel: Last Call for Football: Final Words FanDuel: Last Call for Football: Final Words
    Manscaped: Hair Ballad Manscaped: Hair Ballad
    Disney Pixar: Hoppers Super Bowl 2026 Disney Pixar: Hoppers Super Bowl 2026
    NBC: 100 Years NBC: 100 Years
    Anthropic: Betrayal Anthropic: Betrayal
    YouTube TV: Meh-Caffrey YouTube TV: Meh-Caffrey
    Ramp: Multiply Ramp: Multiply
    NBC: We Are the Champions NBC: We Are the Champions
    Zepbound: Watch This Zepbound: Watch This

    Previews, Teasers & Extended Commercials

    Salesforce: Teaser: Inside the Beast Salesforce: Teaser: Inside the Beast
    Homes.com: Teaser: Fore! Homes.com: Teaser: Fore!
    Poppi: Teaser: Vibes Poppi: Teaser: Vibes
    Genspark: Teaser: Waiting Genspark: Teaser: Waiting
    Telemundo: Teaser: Owen Speaks Fútbol Telemundo: Teaser: Owen Speaks Fútbol
    Pokemon: Teaser: In the Studio Pokemon: Teaser: In the Studio
    Lay's: Teaser: The Lay's Challenge Lay's: Teaser: The Lay's Challenge
    T-Mobile: Teaser: The Warm Up T-Mobile: Teaser: The Warm Up
    T-Mobile: Teaser: Druski Makes the Call T-Mobile: Teaser: Druski Makes the Call
    Liquid I.V.: Teaser: Take a Look Liquid I.V.: Teaser: Take a Look
    Comcast/XFINITY: Teaser: Welcome to Jurassic Park Comcast/XFINITY: Teaser: Welcome to Jurassic Park
    Dunkin': No One Can See This Dunkin': No One Can See This
    Wix.com: Teaser: The New Way to Create Wix.com: Teaser: The New Way to Create
    Uber Eats: Teaser: Diner Menu Uber Eats: Teaser: Diner Menu
    Rocket Mortgage: Teaser: Won't You Be My Neighbor Rocket Mortgage: Teaser: Won't You Be My Neighbor
    Svedka: Teaser: AI Choreography Svedka: Teaser: AI Choreography
    Lay's: Teaser: Potato Up Lay's: Teaser: Potato Up
    Nerds: Teaser: Get Your Taste Buds Ready Nerds: Teaser: Get Your Taste Buds Ready
    Ritz Crackers: Teaser: Shell Phone Ritz Crackers: Teaser: Shell Phone
    Meta: Teaser: Record This Meta: Teaser: Record This
    Grubhub: Teaser: The Final Course Grubhub: Teaser: The Final Course
    Bosch Home: Teaser: A Little Buzz Bosch Home: Teaser: A Little Buzz
    Uber Eats: Teaser: Jogging Uber Eats: Teaser: Jogging
    Uber Eats: Teaser: Interrogation Uber Eats: Teaser: Interrogation
    Uber Eats: Teaser: Tiny Truths Uber Eats: Teaser: Tiny Truths
    Pepsi Zero Sugar: Teaser: Taste Test Pepsi Zero Sugar: Teaser: Taste Test
    State Farm: Teaser: Halfway Promo State Farm: Teaser: Halfway Promo
    State Farm: Teaser: Voicemail State Farm: Teaser: Voicemail
    State Farm: Teaser: Logo Reveal State Farm: Teaser: Logo Reveal
    Budweiser: Teaser: Foal Budweiser: Teaser: Foal
    Hellmann's | Best Foods: Backstage Hellmann's | Best Foods: Backstage
    Manscaped: Teaser: The Clump Manscaped: Teaser: The Clump
    Liquid Death: Teaser: Big Game Commercial Liquid Death: Teaser: Big Game Commercial
    Instacart: Goals Instacart: Goals
    Instacart: Harmonizing Instacart: Harmonizing
    Bud Light: Teaser: Rollin' Into SBLX Bud Light: Teaser: Rollin' Into SBLX
    Pepsi Zero Sugar: Teaser: Big Game. Big Choice. Pepsi Zero Sugar: Teaser: Big Game. Big Choice.
    Budweiser: Stable Budweiser: Stable
    Pringles: Teaser: Love at First Bite Pringles: Teaser: Love at First Bite
    Kinder: Teaser: Mission: Bueno Kinder: Teaser: Mission: Bueno

    2026 Super Bowl Commercials

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