Tide TV Spot, 'Number One: $10'

Tide says it took the company a long time and a few very vital steps to become "America's #1 Detergent." A baby giggles under a sheet his parents are folding as the narrator tells viewers that Tide has worked hard to take care of American families for decades. As a serviceman crouches and crawls through a course, Tide says it is there for America's toughest.