DURACELL Lithium Coin Batteries TV Spot, 'Child-Proofing: Pool Noodles'

After getting smacked in the face with a pool noodle he's trying to negotiate around the edges of a coffee table, a man hears a sigh and sheepishly looks up from his handiwork to find his partner in the doorway. As foam tubes attached to other objects in the room squeakily unstick themselves, DURACELL says that while "childproofing" might be hard, it makes one thing simple. The battery brand says it's the only one that adds a bitter coating to its lithium coin batteries to discourage swallowing.