Apple iPhone 14 Pro TV Spot, 'Chase'

A filmmaker sets the scene for his next feature film in an alleyway behind a row of restaurants. Using his iPhone 14 Pro, he candidly follows a lone chicken as it runs through the street. Inside one of the restaurants, the filmmaker uses the phone's Action Mode to capture a chef defending their restaurant from a group of mysterious henchmen. The scene changes to a snowy mountaintop. Thanks to 4K Cinematic Mode, the filmmaker effortlessly captures the tension between a girl and a hungry wolf. For the film's final act, he takes to the skies and uses the phone's 48MP ProRAW camera to get an epic shot of his hero escaping from a helicopter. Apple says the iPhone 14 Pro features the most professional camera yet.