Busch Light TV Spot, 'The Busch Guide: Black Bear'
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As two terrified hikers flounder for a way to defend themselves against an angry black bear, a flannel-clad man helpfully offers some relevant "cold and smooth survival skills" from none other than the Busch Guide. He claims that when encountering a bear, one shouldn't run away, as it might trigger the animal's instinct to chase. Instead, you should make yourself appear larger -- with a case (or two) of Busch Light, of course! Additionally, one should always speak firmly and loudly -- or, alternatively, simply crack open a can of Busch Light, which naturally will have the same effect. With these tips in your back pocket, there's no reason not to "head for the mountains."
- Published
- January 30, 2023
- Advertiser
- Busch Beer
- Products
- Busch Beer Busch Light
- Tagline
- “Head for the Mountains fo Busch Light.”
- Songs
- None have been identified for this spot
- Mood
- Funny
- Actors - Add
- None have been identified for this spot.
- Animals
- Bears
- Agency
- The Martin Agency ... Media Agency
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