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Busch Light TV Spot, 'The Busch Guide: Black Bear'

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As two terrified hikers flounder for a way to defend themselves against an angry black bear, a flannel-clad man helpfully offers some relevant "cold and smooth survival skills" from none other than the Busch Guide. He claims that when encountering a bear, one shouldn't run away, as it might trigger the animal's instinct to chase. Instead, you should make yourself appear larger -- with a case (or two) of Busch Light, of course! Additionally, one should always speak firmly and loudly -- or, alternatively, simply crack open a can of Busch Light, which naturally will have the same effect. With these tips in your back pocket, there's no reason not to "head for the mountains."

Published
January 30, 2023
Advertiser
Busch Beer
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Busch Beer Busch Light
Tagline
“Head for the Mountains fo Busch Light.”
Songs
None have been identified for this spot
Mood
Funny
Actors - Add
None have been identified for this spot.
Animals
Bears
Agency
The Martin Agency ... Media Agency

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