Downy Unstopables Super Bowl 2023 Teaser TV Spot, 'I'm Not Doing It Yet'

A masked celebrity stands in a laundry room next to bottles of Downy Unstopables. Downy wants to use his face to promote its product, he says, but he's skeptical of the laundry booster's ability to keep his clothes fresh. He's putting the Unstopables to the test by covering his head with a sweatshirt and waiting an entire twelve weeks, which also happens to be the exact amount of time until Super Bowl LVII, to verify its fresh-smelling power. At the end of his monologue, his dog raises his head from a laundry basket and doubts his owner will be able to keep his identity a secret for that long. The two will have to wait until the Big Game on February 12, 2023, to find out.