5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

2024 Toyota Tacoma Super Bowl 2024 TV Spot, 'Dareful Handle' [T1]

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Passengers buckle up and hold on tight as the Toyota Tacoma tears through rugged off-road terrain. With every jolt and bump, the occupants cling to the "shut the front door" handle for dear life, their screams of exhilaration mingling with the roar of the 2.4-liter turbocharged four-cylinder engine. As the wheels kick up dirt and gravel, the thrill-seekers inside find themselves reaching for the "seriously wrong" handle, also affectionately dubbed the "whoa whoa" or the "no me gusta" handle, in moments of sheer intensity. But amidst the chaos, there's an undeniable sense of adventure and camaraderie, each twist and turn forging unforgettable memories and stories to be retold with wide-eyed excitement. The automaker demonstrates that, in the Toyota Tacoma, every ride is filled with a healthy dose of "hold on tight" moments.

Published
February 08, 2024
Advertiser
Toyota
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
2024 Toyota Tacoma
Songs
None have been identified for this spot
Mood
Funny
Events & Venues
2024 Super Bowl LVIII
Actors - Add
Brian Gattas ... Passenger, Dusty Sorg ... Passenger (Hawaiian Shirt)
Agency
Saatchi & Saatchi ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots