Mattress Firm TV Spot, 'How This Mascot Sleeps at Night' Song by Lionel Richie

At a baseball game, two mascots are competing for the excitement of the crowd, but as the tiger mascot gets a little too into jeering the crane mascot, the big bird goes overboard and pushes the tiger over. Eventually, their spat comes to a head and the crane tackles the tiger, causing shock in the audience. "How do you sleep at night?" the man in the tiger costume asks after his mask falls off. His answer? He sleeps "All Night Long (All Night)" as the classic song of the same title by singer Lionel Richie accentuates by playing in the stadium. With help from Mattress Firm, he got matched with a mattress for his bad back that was still in his budget. The mattress company invites customers to be matched with their perfect mattress.