Etsy TV Spot, 'Brand Missions'

As the camera closes in on a robotic arm meant to assemble various mass-produced goods, an Etsy spokesman questions what a robot would know about the concept of love; the leap from heart to idea to hand. Piano music by Jerskin Fendrix plays under the sounds of various Etsy sellers as they show off the creation and texture of their craft. From woodworking to metal jewelry creation and textile work, Etsy says the "fingerprints we leave behind" show our determination and human spirit. In the end, Etsy invites us all to "Keep Commerce Human" and support independent artisans.