State Farm Super Bowl 2024 TV Spot, 'Neighbaaa: Choppaaa' Feat. Arnold Schwarzenegger

During Super Bowl LVIII Arnold Schwarzenegger reprises his role as Agent State Farm, heroically rescuing two dogs from a blazing inferno. As he delivers his signature "like a good neighbor" line to the grateful homeowners, frustration ensues on set when his pronunciation of "neighbor" comes out more like "neighbaaa," prompting the director to cut the scene. Despite some coaching from Jake from State Farm, Arnold's mispronunciations persist, leading to a series of comical attempts to get it right. The director's irritation mounts, ultimately resulting in Arnold yelling "NeighBAAAAAAA" so dramatically that the director gives in.