The Most-Liked Ads of 2024 Revealed. Get the Ranking>

State Farm Super Bowl 2024 TV Spot, 'Like a Good Neighbaaa' Featuring Arnold Schwarzenegger, Danny DeVito

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Arnold Schwarzenegger reprises his role as Agent State Farm, heroically rescuing two dogs from a blazing inferno. As he delivers his signature "like a good neighbor" line to the grateful homeowner, frustration ensues on set when his pronunciation of "neighbor" comes out more like "neighbaaa," prompting the director to cut the scene. Despite some coaching from Jake from State Farm, Arnold's mispronunciations persist, leading to a series of comical attempts to get it right. The director's irritation mounts, ultimately resulting in a script change. Once the film debuts, Arnold gets ready to say the infamous catchphrase and Danny DeVito appears next to him in time to finish the line, just like a good neighbor.

Published
February 11, 2024
Advertiser
State Farm
Advertiser Profiles
Facebook, Twitter, YouTube
Songs
None have been identified for this spot
Mood
Active
Events & Venues
2024 Super Bowl LVIII
Actors - Add
Arnold Schwarzenegger ... Actor/Actress, Danny DeVito ... Actor/Actress, Kevin Miles ... Jake from State Farm, Ugo Chukwu ... Film Director
Characters
Kids
Animals
Dogs, Sheep
Agency
Highdive Advertising ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots