State Farm TV Spot, 'Never'

Sitting around a pool with his friends, a man swears he's never getting married, though in the future finds himself conversing with a jeweler about a diamond ring. The man is similarly insistent about never having children, moving to the suburbs or buying a minivan, all of which come to pass. Yet as he sits on the couch cuddled up with his wife and two daughters, he lovingly says, "I'm never letting go." State Farm promises to protect its customers through "all the nevers in life."