Clash of Clans TV Spot, 'Ride of the Hog Riders: Call in the Cavalry'
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In the midst of a fierce battle, a man riding a hog calls for backup from his doppelgängers. Soon a herd of men riding hogs gallops to the rescue.
iSpot Review - June 18, 2015
Every hog rider has his day in this new Supercell Clash of
Clans commercial. Supercell's ads generally feature the game characters engaged
in heated, often "creatively" fought, battles. But this time we get the added
bonus of learning a bit more about the hog rider, a muscle-bound man with the voice
of an angel, and his army of identical warriors.
Shot like a dramatic war epic, we see the hog rider emit a
(slightly feminine) battle cry to call his fellows to the field. The other hog
riders abandon their previous activities to join the fight. Stylistic choices like having the hog rider's
face appear silhouetted in the sky, triumphant musical scores and a sepia-toned
snapshot of the warriors all add to the ridiculously over-the-top epic feel, in
a good way.
The best part of the ad is the peeks into the private lives
of the other hog riders. Most are engaged in manly activities like
arm-wrestling, poker and fixing fences. One is practicing martial arts on the
edge of a cliff, in true hero-in-training fashion, and then there's the guy
taking a bath with his hog.
The spot is cute and funny, but it's also kind of brilliant.
Games like Clash of Clans feature a limited number of characters and as a
result your player is the same as thousands of other people. Showing the hog rider
characters with different personalities, hobbies and interests - however
strange they might be - is a really self-aware way of playing on that.
- Published
- May 12, 2015
- Advertiser
- Supercell
- Products
- Supercell Clash of Clans
- Tagline
- “You and This Army”
- Songs
- None have been identified for this spot
- Mood
- Funny
- Available At
- App Store, Google Play
- Actors - Add
- Johnny Ray Gill ... Voice Over
- Animals
- Pigs
- Agency
- Barton F. Graf 9000 ... Creative Agency, Horizon Media, Inc. ... Media Agency
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