2016 Honda HR-V TV Spot, 'Great Thinking Inside' Song by Sammy Davis Jr.

National Airings: 🔒

First Airing: 🔒

Last Airing: 🔒

Creatives: 🔒

Recently Aired On: 🔒

Est. Spend: 🔒

TV Impressions: 🔒

National Impressions: 🔒

Local Impressions: 🔒

Older Hondas representing each innovation that was new at the time drive into one another. Halves of cars enclose each other, like nesting dolls. Honda took some of their best ideas from years past and put it into their new 2016 Honda HR-V Crossover.

iSpot Review - June 30, 2015

Honda celebrates their history of success in their latest spot, 'Great Thinking Inside.' Set to the tune of "Gonna Build a Mountain" by Sammy Davis Jr., the ad shows the evolution of Honda cars over the years, culminating in the creation of the 2016 Honda HR-V Crossover.

This approach is an excellent one for Honda simply because they've built such a strong reputation for making exceptional vehicles. Their past innovations are what assure the consumer that the HR-V will have the quality they've come to expect from Honda, and then some. This is something that a lesser car brand might not have been able to get away with, and that Honda was smart to take advantage of.

In addition to a solid brand strategy, the incredible visuals make this ad a truly memorable one. Showing the progression of their vehicles makes it easy to understand, and believe, that Honda's latest innovation is truly their best yet. This approach is a unique one and in an industry where many of the commercials look the same, the fact that Honda's stands apart makes it a success.