Full Funnel Measurement for Optimized Results. Get the Guide>

Ragu TV Spot, 'Mission'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

The objective? Make dinner delicious. The means? Ragu Traditional pasta sauce.

iSpot Review - July 8, 2015

Double-oh-tomato on the case for Ragu in this high-stakes dinner action.

This creative approach suggests that the brand has a strategy centered around ingredients and not about the jar of sauce, per se.  The TV commercial does not make the product its hero, rather the tomato itself takes center-stage and is set-up by the creative to be a literal dinner-time hero.

The stop-motion-esque animation of the tomatoes is fun enough to engage viewers so they watch the story play out, which pays off for the brand in the closing food and taste shots that are, traditionally, known to be strong ad drivers of brand choice at the shelf.

It's best to not try and make sense of the story itself. Ragu is content to know you saw plump tomatoes jump out of the jar and into your sauce. Knowing the time needed to include a tag pitching the brand's creamy sauces, the viewer will forgive the creative for not squeezing more sense into the story. It's fun and it looks good - always two wins for a food commercial.

Published
January 03, 2014
Advertiser
Ragu
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Ragu Old World Style Traditional, Ragu Cheesy Classic Alfredo, Ragu Creamy Mozzarella, Ragu Roasted Garlic Parmesan
Tagline
“Make Dinner Taste Better”
Songs
None have been identified for this spot
Mood
Active
Actors - Add
Tim Barker ... Voice Over

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots