2014 Ford Fusion TV Spot, 'Turn Some Heads'
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A woman needs an all-wheel drive vehicle for slick roads. The 2014 Fusion is as technically sound as they come with a ton of different colors to make it unique.
iSpot Review - July 8, 2015
Ford aims at the lady driver in
this TV commercial for the Fusion. Everything about the ad screams female
consumer.
The spot centers in a dining room,
and a female narrates her experience looking for a car. She's shopping through
her online tablet. Setting, character
and usage all point to what the brand thinks is a distinctly female path to
purchase.
Note, there are no cinematic images of the car zipping through the countryside. There are no gravel-throated men narrating the action with poetic flare. That's how the industry advertises to men.
This ad assumes the woman shopper
will be more rational. Even though she's looking for a fun ride, she's going to
investigate her options; hence, the online browsing. This approach gives the
creative team ample space and opportunity to highlight features, color and
sales information.
- Published
- January 10, 2014
- Advertiser
- Ford
- Products
- 2014 Ford Fusion SE
- Songs
- None have been identified for this spot
- Ad URL
- http://www.comareford.com
- Mood
- Active
- Actors - Add
- None have been identified for this spot.
- Agency
- GTB ... Media Agency
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