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2014 Ford Fusion TV Spot, 'Turn Some Heads'

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A woman needs an all-wheel drive vehicle for slick roads. The 2014 Fusion is as technically sound as they come with a ton of different colors to make it unique.

iSpot Review - July 8, 2015

Ford aims at the lady driver in this TV commercial for the Fusion. Everything about the ad screams female consumer.

The spot centers in a dining room, and a female narrates her experience looking for a car. She's shopping through her online tablet.  Setting, character and usage all point to what the brand thinks is a distinctly female path to purchase.

Note, there are no cinematic images of the car zipping through the countryside. There are no gravel-throated men narrating the action with poetic flare. That's how the industry advertises to men.

This ad assumes the woman shopper will be more rational. Even though she's looking for a fun ride, she's going to investigate her options; hence, the online browsing. This approach gives the creative team ample space and opportunity to highlight features, color and sales information.

Published
January 10, 2014
Advertiser
Ford
Advertiser Profiles
Facebook, Twitter, YouTube
Products
2014 Ford Fusion SE
Songs
None have been identified for this spot
Ad URL
http://www.comareford.com
Mood
Active
Actors - Add
None have been identified for this spot.
Agency
GTB ... Media Agency

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