Nosler TV Spot, 'One Shot, One Legend'

When John Nosler went hunting one day and tried to shoot a mud-covered moose, he realized his bullets weren't strong enough. This inspired him to design a new type of bullet. He sketched out his ideas until he finally came up with what he thought was right. When he went back out again, one shot was enough to do the job; one shot was enough to make John a legend. In 1948, Nosler, Inc. was born.