Apple iPhone 6s TV Spot, 'Timer: Cookie Monster' Song by Jim Croce

Cookie Monster's patience is tested when he has to wait 14 minutes while his cookies bake in the oven. After asking Siri to set the timer, he quickly grows anxious and asks her to play his "Waiting" playlist. Jim Croce's ballad "Time in a Bottle" plays as Cookie Monster continues to pass the time by switching the oven light on and off, tasting flour, reading recipes and making puppets out of the oven mitts. As time continues to creep along, he asks Siri to check the timer and finds that only one minute has passed. Apple introduces the hands-free Siri on the iPhone 6s and, as a nod to Sesame Street, a small print reads: "The number of the day is 6 and the letter is S."