Kia Niro Super Bowl 2017 TV Spot, 'Hero’s Journey' Feat. Melissa McCarthy [T1]

National Airings: 🔒

First Airing: 🔒

Last Airing: 🔒

Creatives: 🔒

Recently Aired On: 🔒

Est. Spend: 🔒

TV Impressions: 🔒

National Impressions: 🔒

Local Impressions: 🔒

In Kia's Super Bowl LI commercial, Melissa McCarthy walks the path of an environmental hero by protecting the whales and icecaps, as well as saving the trees and rhinos. Her crusading isn't a smooth ride, however, as she's capsized by a whale, hugs a soon-to-be-felled tree, falls down a handmade crack in the ice and finally gets horned by a charging rhino. While it may be hard to be an eco-warrior, at least Kia lets you drive like one.

iSpot Review - September 20, 2017

Kia's Super Bowl LI commercial highlighted passionate environmentalism and aired during the 3rd quarter of the Big Game. Earning 3.19% of the Digital Share of Voice, it placed 8th in our game day rankings and generated 2,404,918 online views.