Heineken TV Spot, 'When You Drive, Never Drink' Featuring Jackie Stewart
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Legendary British racing driver Jackie Stewart is known for his multiple Formula One awards, but also as a safety advocate for the racing world. As a cover of David Bowie's "Heroes" by Postmodern Jukebox plays, Stewart is shown at different points in his career refusing a beer because he intends to drive. In the present time, he gets ready to leave a party and is offered a Heineken from a server. Before getting into the white Jaguar at the curb, he politely refuses, saying "I'm still driving." In a message of safety to all those who imbibe, Heineken reminds people never to drink and drive.
- Published
- March 06, 2017
- Advertiser
- Heineken
- Products
- Heineken
- Tagline
- “Open Your World”
- Mood
- Active
- Actors - Add
- Jackie Stewart ... Athlete
- Production
- Christiane Dressler ... Producer, Jason Kemp ... Producer, Stéphane Fontaine ... Director of Photography
- Agency
- Publicis ... Creative Agency, ANORAK FILM BERLIN ... Production Company, Red Urban ... Digital Agency, Dentsu Aegis ... Media Agency
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