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Heineken TV Spot, 'When You Drive, Never Drink' Featuring Jackie Stewart

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Legendary British racing driver Jackie Stewart is known for his multiple Formula One awards, but also as a safety advocate for the racing world. As a cover of David Bowie's "Heroes" by Postmodern Jukebox plays, Stewart is shown at different points in his career refusing a beer because he intends to drive. In the present time, he gets ready to leave a party and is offered a Heineken from a server. Before getting into the white Jaguar at the curb, he politely refuses, saying "I'm still driving." In a message of safety to all those who imbibe, Heineken reminds people never to drink and drive.

Published
March 06, 2017
Advertiser
Heineken
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Heineken
Tagline
“Open Your World”
Songs
Heroes - Postmodern Jukebox (featuring Nicole Atkins)
Mood
Active
Actors - Add
Jackie Stewart ... Athlete
Production
Christiane Dressler ... Producer, Jason Kemp ... Producer, Stéphane Fontaine ... Director of Photography
Agency
Publicis ... Creative Agency, ANORAK FILM BERLIN ... Production Company, Red Urban ... Digital Agency, Dentsu Aegis ... Media Agency

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