303 TV Spot, 'Excruciating Tests'

At 303, its products are put through excruciating tests. Several experiments titled "Bird Droppings," "Coffee Splatter" and "UV Rays" demonstrate how the products hold up in various situations. The employee conducting the research wears an umbrella hat as birds fly overhead, a helmet as he rides in a simulated car and goggles during the UV test. However, he points out that the ultimate test is "Auto Enthusiasts," the one where you test the product out for yourself.