Full Funnel Measurement for Optimized Results. Get the Guide>

Heinz BBQ Sauce TV Spot, 'Pitmasters, Not Spokespeople'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

An outtake reel depicts the flubs of pitmasters Robert Sierra from Texas, Mike and Joe Pearce from Kansas City, Sam Jones from North Carolina and Dan Brown from Memphis as they attempt to talk about Heinz's regional BBQ sauces. Because they are real pitmasters, rather than official spokespeople, the men are constantly making mistakes, such as walking offscreen, getting tongue twisted, forgetting their lines and even failing to catch bottles thrown to them. "Pitmasters don't make great spokespeople," a narrator says. "They make great tasting BBQ sauce."

Published
April 18, 2016
Advertiser
Heinz Ketchup
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
Heinz Ketchup BBQ Sauce Kansas City Sweet & Smoky, Heinz Ketchup BBQ Sauce Memphis Sweet & Spicy, Heinz Ketchup BBQ Sauce Texas Bold & Spicy, Heinz Ketchup BBQ Sauce Carolina Vinegar Style Tangy, Heinz Ketchup BBQ Sauce Classic Sweet & Thick
Tagline
“Made With the Masters”
Songs
None have been identified for this spot
Mood
Active
Actors - Add
None have been identified for this spot.
Agency
Brunner Digital ... Agency, Cramer-Krasselt ... Creative Agency, Starcom ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots