Precise, Representative Ad Measurement Has Arrived. Get the Guide>

Southwest Airlines TV Spot, 'Transfarency Defined'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

TransFAREncy, pronounced as trans-fair-uhn-see, is a philosophy created by Southwest Airlines defined as their goal to treat customers honestly and fairly and keep low fares actually low. They are so proud of this new word that actress Rashida Jones, the voice-over in this ad, wonders if anyone's got an in with any of those Merriam Webster Dictionary people.

Published
October 11, 2015
Advertiser
Southwest Airlines
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Songs
None have been identified for this spot
Ad URL
http://www.southwest.com
Mood
Funny
Actors - Add
Rashida Jones ... Voice Over
Agency
GSD&M ... Agency, Spark Foundry ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots