Full Funnel Measurement for Optimized Results. Get the Guide>

AT&T TV Spot, 'Keep Calm Your Internet's On'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

In this comedic montage, the Internet goes down and a family begins to panic as time passes. They must think of other ways to stay entertained: watching their daughter play the keyboard (horribly), using binoculars to spy on neighbors who are watching cat videos, conversing with each other, attempting to "swipe" framed photos and talking to their pet cat. However, some of their ideas end up being stifled by the fact that they are still without Internet. They contemplate seeing a movie until realizing they have no way to check showtimes or what's playing. After finding a Thai restaurant in the phone book, they decide they can't eat there without reading reviews online. Finally, they are desperate enough to have their daughter call her friend and have her read them the Internet over the phone, starting at the beginning. The only problem -- her friend doesn't answer. Viewers are encouraged to get high-speed internet from AT&T and partake in its new mantra: "Keep calm, your Internet's on."

Published
May 16, 2016
Advertiser
AT&T Internet
Advertiser Profiles
Facebook, Twitter, YouTube
Products
AT&T Wireless U-Verse High Speed Internet
Tagline
“Keep Calm Your Internet's On”
Songs
None have been identified for this spot
Ad URL
http://www.att.com/uverse
Mood
Funny
Actors - Add
Jack Gore ... son, Taylor Richardson ... daughter, Johnny Sneed ... Father
Animals
Cats
Agency
BBDO ... Agency, Hearts & Science ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots