Cognizant TV Spot, 'Digital Works for Retail'

Today's customer wants the best shopping service and experience possible, especially considering the large range of choices out there. Cognizant says its technologies work well for retail stores because they can help them blend the physical and digital and anticipate the expectations of customers. People pay with their smartphones, view digital maps and product information and quickly scan bar codes. In Cognizant's world, they are reimagining the store of the future and the company hopes to engage customers at every possible touch point.