Chevrolet TV Spot, 'Emojis: Cruze vs. Civic'

In a Chevrolet test study, customers are asked to respond in emojis when told about the features and options in both the Chevrolet Cruze and a Honda Civic. After being told about the wireless capabilities the Chevrolet Cruze, the "sunglass emoji" is used to describe how cool the Cruze is. After being told the Honda Civic does not have wireless capabilities, a "ninja emoji" appears on screen. The woman defends her emoji pick by saying that it's because she can't be seen in that vehicle.