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Progressive Name Your Price Tool TV Spot, 'Black and White'

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An opening iris shot unveils a black-and-white '50s-style kitchen, and Progressive's Flo is beaming as she sits at the table. A narrator offers the audience the answer to a happy home in modern times: a housewife in control of her finances. Flo, taken aback by the narrator's antiquated gender politics, corrects him by saying the the Progressive Name Your Price Tool can be used by any human, man or woman, to take control of the budget. After the announcer continues to make sexist comments, Flo abruptly interrupts him and takes control of the commercial. The narrator is confused and asks Flo where her husband is.

Published
October 05, 2015
Advertiser
Progressive
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Progressive Name Your Price Tool
Songs
None have been identified for this spot
Phone
1-800-PROGRESSIVE
Ad URL
http://www.progressive.com
Mood
Funny
Actors - Add
Stephanie Courtney ... Flo, Marc Evan Jackson ... Announcer
Agency
Arnold ... Media Agency

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