AT&T TV Spot, 'Strongest of All Time' Featuring Bo Jackson

In this installment of AT&T's Strongest of the Strong, former baseball and football player Bo Jackson watches a game on TV and comments that the receiver is one of the strongest he's ever seen. Former running back Emmitt Smith tells Jackson to rethink his comment and asserts that former wide receiver Jerry Rice, who is sitting in the room with them, is the strongest of all time. Rice replies that it's thanks to the two strongest quarterbacks of all time, referring to retired football players Steve Young and Joe Montana, both of whom are also sitting in the room. Montana reminds them all not to forget the strongest running back of all time and points to Smith. Jackson, who was also a running back, wonders out loud whether Smith really was the strongest, starts repeatedly snapping baseball bats on his knee and throws them into the fire.