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Samsung Gear VR TV Spot, 'Let's Go To Work' Featuring Lebron James

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At 5:34AM, LeBron James receives a phone call from a man who tells him he needs to start working, unless he's contempt with his accomplishments. He responds that it's all about getting one for "The Land" also known as his hometown, Cleveland. He begins his work just like everyone else. People are bustling to work and Public Enemy's "Welcome to the Terrordome" begins playing as school children exit the subway. As the camera continues to pass through different areas of the city, construction workers, office workers, TV news anchors, restaurant kitchen workers all mimic the lyrics of the song in one long sequence. The camera finally comes to a rest on LeBron, just outside the doors of a gym where he beats his chest to the title of the song being rapped.

Published
December 25, 2015
Advertiser
Samsung Mobile
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
Samsung Mobile Wireless Charging Pad, Samsung Mobile Galaxy S6 Edge+, Samsung Mobile Gear VR
Songs
Welcome to the Terrordome - Public Enemy
Ad URL
http://www.samsung.com/gearvr
Mood
Active
Actors - Add
Christine Dye ... Blonde Office Worker at desk in grey jacket, Jean Zarzour ... Woman sitting on train, nodding to music, LeBron James ... Athlete, Michael Cipiti ... Businessman/office worker going into the elevator.
Agency
R/GA ... Digital Agency, Starcom ... Agency, Starcom ... Media Agency, MWWPR ... Creative Agency

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