Kay Jewelers Ever Us Ring TV Spot, 'Spike TV: Stuck in the Elevator'

When a pair of pretty, dark-haired people get trapped in an elevator together, things move quickly and romance blossoms just as soon as the panic passes. Between the eleventh and twelfth floors, the romance of Steve and Jessica plays out dramatically, with a first date segueing into classic relationship fights with record speed. The story climaxes in Steve's marriage proposal just as a fireman pries the elevator doors apart to spot Steve's diamond selection: the Ever Us ring from Kay Jewelers, because Jessica is his best friend and his true love.