Wells Fargo TV Spot, 'Password'

A dad tries to guess the password to the fairy cave his daughters have created, complete with a "keep out" sign. His guesses -- giggling goldfish and smelly jelly -- don't work, so he just enters with a forewarning: "Dad's coming in!" Like the man's daughters, Wells Fargo says it recognizes the importance of passwords and security. And the bank adds that it constantly works to improve authentication methods, so you can protect what matters to you.