LEGO TV Spot, 'System of Play: One Red Brick'

Iris, a young girl in a yellow construction cap, adds a red LEGO brick to the toy firetruck she is building on a small table. Her and her friend smile as the rest of the blocks spontaneously assemble themselves into the finished truck, a representation of the kids' imagination. As the years pass, the two have many more adventures using their creative spirits and their LEGO sets. They imagine themselves as martial artists, pirates, filmmakers and architects. In every scenario, the LEGO sets on the table magically build themselves and form the centerpieces of the kids' fantasies. By the end of the ad, the two children have grown into teenagers. Iris' friend calls her to the window as he looks out of a telescope into the night sky. The LEGO set on the table assembles itself into a rocket. Over a black screen, Iris exclaims, "Whoa!"