5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

2016 Honda Civic TV Spot, 'One Direction Approved' Featuring One Direction

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

As their song "Drag Me Down" plays, the members of One Direction test the 2016 Honda Civic to see how it measures up. They drive it to test the handling, subject it to wind tests to see how its design stands up and pack up lots of their musical gear into the trunk to see how much space it has. Niall even sings to a crash test dummy in his passenger seat, though that probably is just for fun and not testing. Harry Styles interrupts his serenade and motions for him to get out of the car. In the end, they deem the 2016 Honda Civic "One Direction approved."

Published
January 04, 2016
Advertiser
Honda
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
2016 Honda Civic
Songs
Drag Me Down - One Direction
Mood
Active
Actors - Add
Harry Styles ... Musician, Liam Payne ... Musician, Louis Tomlinson ... Musician, Niall Horan ... Musician, One Direction ... Musician
Agency
RPA ... Agency, RPA ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots
More Honda Commercials
Related Commercials
Related Advertisers
Related Products