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General Mills TV Spot, 'Again'

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General Mills is removing artificial colors and flavors from its cereal including Trix, Cinnamon Toast Crunch and more. A little girl pushes a revolving door, running in circles and shouting "again!" At a child's birthday party, a group of kids yell "again" to a child taking swings at a pinata. Other children exclaim the word "again" while flying a remote-controlled airplane with their dad, being swung in circles while wearing a cape and swinging between two adults as they walk over a bridge. Now that the artificial ingredients have been removed, General Mills invites us to love cereal again.

Published
January 11, 2016
Advertiser
General Mills
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Cinnamon Toast Crunch, Trix, Cheerios Honey Nut, Reese's Puffs, Cocoa Puffs
Tagline
“Love Cereal Again”
Songs
None have been identified for this spot
Mood
Active
Actors - Add
Brendan Taylor ... Dad swinging around Supergirl, Eric Fell ... Dad tossing cereal into his mouth
Production
Leah Fleischmann ... Producer
Agency
McCann Worldgroup ... Creative Agency, Smuggler ... Production Company, Mindshare ... Media Agency, Publicis ... Agency

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