The Most-Liked Ads of 2024 Revealed. Get the Ranking>

Old Spice TV Spot, 'Block, Destroy, Defend'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

In short, funny vignettes, an off-set Terry Crews gives authoritative orders that are reflected onscreen. The word 'odor' constructed of rock is blasted to bits by a stick of Old Spice Odor Blocker as Crews tells viewers to "Attaaaaaaack odor." A pile of dirt is scared off at the sound of a whip as Crews tells us to "Destroy dirt's confidence with Old Spice Dirt Destroyer Body Wash." Finally, a baby cries and streams of water fall from a man's armpit. Crews says you can get your armpits to stop crying like a baby by using Sweat Defense from Old Spice.

Published
February 09, 2016
Advertiser
Old Spice
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Old Spice Pure Sport Plus Hardest Working Collection Odor Blocker Invisible Solid, Old Spice Lasting Legend Dirt Destroyer Body Wash, Old Spice Pure Sport Plus Sweat Defense Invisible Solid
Songs
None have been identified for this spot
Mood
Funny
Actors - Add
Terry Crews ... Voice Over
Agency
Publicis ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots