5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

General Mills TV Spot, 'Star Wars: The Force Awakens: TIE Fighter Attack'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

The Millennium Falcon flies past the Death Star and through a Reese's Puffs asteroid field, and three TIE fighters (with squares of Cinnamon Toast Crunch as their side panels) are in pursuit. As the Imperial ships reach the surface of a desert planet, toy versions of the droids from Star Wars such as R2-D2 and C-3PO seek refuge in boxes of General Mills cereal. For a limited time, General Mills cereals feature free Droid Viewers to commemorate the new film "Star Wars: Episode VII - The Force Awakens."

Published
November 09, 2015
Advertiser
General Mills
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Cinnamon Toast Crunch, Reese's Puffs, Trix Mini, Cheerios Honey Nut Gluten Free, Lucasfilm Star Wars: Episode VII: The Force Awakens
Songs
None have been identified for this spot
Mood
Active
Movies
Star Wars: The Force Awakens
Actors - Add
None have been identified for this spot.
Characters
BuzzBee (Cheerios Bee), C-3PO, R2-D2, Trix Rabbit
Agency
Mindshare ... Media Agency, Publicis ... Agency, Saatchi & Saatchi ... Creative Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots