Nike TV Spot, 'LeBron James: Just Do It'

An NBA player raises a basketball toward the arena spotlights while LeBron James locks his gaze on the rising ball from behind, noting, "There's one thing I've learned in 21 seasons." As the player drives to the basket and lifts a shot toward the rim, James elevates directly behind him to contest the attempt, offering an ironic, "Don't be afraid of rejection." Extending his hand at the peak of his jump, James swats the ball off its path before the score can be made, observing that rejection is "the greatest teacher of all time." James falls in slow motion, high above the hardwood floor at the apex of his block, while bold pink "JUST DO IT" text and a Nike swoosh align across the court.