GEICO TV Spot, 'Crossword'

In a hotel lobby, a man sits with friends, working steadily through a crossword puzzle. Progress comes easily until one clue halts him: “A friendly insurance lizard; first letter G.” His first guess, “Geppetto,” which also prompts his companions to step in with support. One reminds him of his recent switch to GEICO. Then, in a twist, the GEICO Gecko himself appear. He casually provides a solution for another entry, 64 Across.