Pepsi TV Spot, 'The Encounter' Featuring William H. Macy

An unidentified object hovers over the remote plains of Wyoming while surrounded by mysterious symbols floating in the air. The government has brought in its best decoders in an attempt to understand the alien symbols but to no avail. Finally, William H. Macy decodes the symbols when he notices their resemblance to the Pepsi logo. He braves an alien encounter by offering a can of Pepsi to the imposing creature, only to discover that there is a fluffier, 2-liter-bottle-craving critter inside the intimidating shell. After the peril William goes through, the alien takes off in its ship without even paying him for the carbonated beverage.